Friday, April 11, 2008

"Cab, init"

Lost in translation -- the unusual tale of a taxi and a Displaysense display cabinet

WEBWIRE - Thursday, April 10, 2008

For a 19 year old girl trying to order a taxi to Bristol International airport, it all proved too much, as she accidentally ordered a display cabinet from Displaysense instead.

The 19 year old girl from South London rang directory inquires looking for a taxi to take her to Bristol International airport the following morning. However, the young girl was using rhyming slang and what she actually said was that she wanted a ‘Joe Baxi’. The confused operator said that she was unable to find anyone by that name, at which point the young girl replied, “It ain’t a person, it’s a cab, init”. Upon hearing this, the operator located the nearest supplier of cabinets, Displaysense, and put the girl through to the company.

Displaysense deal with thousands of customers on a daily basis and offer a variety of products including their all new display cabinet and display case ranges. The sales staff are quite used to dealing with a range of customers and accents, but this young woman proved to be something quite different. Speaking to a member of the Displaysense sales team, the short tempered girl demanded the cheapest Joe Baxi to take her to the airport the following morning, at which point the sales advisor questioned her order.

The now frustrated girl replied by saying, “Look love, how hard is it? All I want is your cheapest cab init. I need it for 10am. How much is it?” At this point the sales advisor told the girl that it would be £180. The amount didn’t phase her and she abruptly leapt in with her address details and declared, “I wanna pay by card, ’cause I got no cash”. Before the Displaysense sales staff could say anymore, the young girl was gone, leaving the member of staff to process the order of a display cabinet for £180.

Steve Whittle the Marketing manager of Displaysense commented, “The very next morning we received an irate call from this same girl asking why she had a big glass display cabinet outside her house, when all she wanted was a taxi”.

Displaysense apologised and gladly offered the young lady a refund on the display unit she received and suggested that maybe she should speak a bit clearer on the phone. Steve remarked, “We still don’t know if she made it to the airport on time but she did ask our delivery driver if he could give her a lift.” [...]

[The press release from Displaysense was picked up by the usual suspects:]
The Daily Mail [UK]
11 April 2008
Teenager calls for a taxi but ends up with furniture after requesting a 'cab, innit!'
The Sun [UK]