Wednesday, November 9, 2011


The Guardian [UK]
8 November 2011

Winterval: the unpalatable making of a modern myth

Kevin Arscott

[...] Between them, the Times and the Sunday Times have in fact managed to repeat the myth 40 times in total since 1998, an achievement only surpassed by the Daily Mail, which leads the field with 44 mentions. The Daily Telegraph managed to repeat it 22 times, only slightly behind the Express (26), and a bit further behind the Sun (31). The Daily Mirror only seems to have repeated the myth on four occasions – less than the Guardian, which has repeated it on six occasions, even though it did eventually debunk the myth in several different articles.

The myth was not just repeated, either. It was also gradually distorted to become ever more removed from the original misconception. What started as a myth that one council had rebranded or renamed Christmas became a pluralised, open-ended narrative that "councils" and "authorities" were rebranding or renaming Christmas as "Winterval". [...]

Daily Mail [UK]
8 November 2011

Clarifications and corrections

By Daily Mail Reporter

We stated in an article on 26 September that Christmas has been renamed in various places Winterval.
Winterval was the collective name for a season of public events, both religious and secular, which took place in Birmingham in 1997 and 1998.

We are happy to make clear that Winterval did not rename or replace Christmas.